Motor Neurone Disease (MND) is a torturous neurological disease that progressively takes away the use of your body whilst leaving the mind untouched. MND Australia briefed us to raise money for research and understanding of the disease. Our strategy was simple; create empathy and understanding and the credit cards will come out.
The campaign centred around a multi-platform social media launch; across Facebook, Instagram, Twitter and Youtube. A modest budget was given to seeding and after that it relied on organic growth. PR also played an important role with national and international media outlets picking up the story.
